East-West Seed brings plantable rakhis

Hyderabad Seed company, East-West Seed India ahead of Raksha Bandhan celebrations announced its campaign, ‘Beej Bandhan’. Under the initiative, a gift hamper is brought out by the seed provider which includes a biodegradable rakhi shaped like a watermelon, completed with a gardening kit, Cocopeat disc, Coir Pot, and a personalised message.The seeds provided in the hamper are that of the newly released novelty, coloured watermelon (Orange and Yellow Munch) F1 hybrids. “Both varieties are firm, uniformly high round, and adaptable to growth across all regions of the country,” said Sanjay Gahilot, Director – Marketing, East-West Seed India.